Ecommerce and direct-to-consumer platforms
Experience supporting customer-facing commerce systems where uptime, speed, quality, and release timing matter.
Bowling Green, Kentucky
Software engineering leadership for ecommerce and web teams in Bowling Green.
I lead web software engineering for high-traffic ecommerce platforms, helping teams improve delivery quality, platform reliability, and alignment between technical execution and business priorities.
- Software Engineering Manager focused on web and ecommerce
- Experienced in customer-facing platforms, delivery planning, QA, CI/CD, and production stability
- Based in Bowling Green, Kentucky
- Background across engineering leadership, full-stack development, and digital product delivery
Curtis Wolfenberger — Software Engineering Manager
Local market fit
Built for the kind of work Bowling Green companies need.
Bowling Green companies often sit at the intersection of physical operations, digital commerce, manufacturing, logistics, customer service, and brand growth. My work sits in that overlap: leading teams that support revenue, operations, and customer experience.
Manufacturing and product-driven businesses
Relevant to companies where websites, catalogs, internal systems, inventory workflows, and marketing priorities all intersect.
Regional business technology leadership
For companies that need a leader who can translate business needs into technical plans without overcomplicating the process.
What I do
Engineering management across delivery, quality, and platform health.
Lead software teams
Manage developers, set standards, coach engineers, clarify priorities, and keep delivery predictable.
Build ecommerce platforms
Support high-traffic web properties, commerce workflows, brand sites, and customer-facing digital experiences.
Improve delivery systems
Strengthen SDLC practices, QA processes, CI/CD, code review, release planning, and production readiness.
Connect business and engineering
Work with marketing, ecommerce, IT, product, and business stakeholders to turn priorities into executable plans.
Leadership profile
A hands-on engineering manager with production experience.
I came up through full-stack web development and moved into engineering leadership after years of building and supporting production systems. That background shapes how I manage teams. I care about clear priorities, reliable delivery, maintainable systems, and direct communication between engineering and the business.
- Engineering standards
- Accountability
- Practical delivery planning
- Cross-functional communication
- Production stability
- Coaching and technical judgment
Good engineering leadership makes delivery more predictable without losing sight of platform health.
Ecommerce platform experience
Experience with high-traffic digital commerce.
Bowling Green has local companies where websites, brand presence, product data, customer experience, and operational systems all matter. My background is centered on that kind of work.
Customer-facing web platforms
Planning, supporting, and improving digital experiences used by real customers.
Multi-brand ecommerce
Working across multiple brands, stakeholders, priorities, and release streams.
Marketing and engineering alignment
Partnering with marketing and business teams to sequence work, manage expectations, and ship reliably.
Stability and performance
Supporting uptime, performance, incident response, RCA, and long-term platform maintainability.
Technical background
Technical foundation behind the leadership.
Career timeline
Experience across web, ecommerce, agencies, platforms, and leadership.
Holley Performance Brands
CurrentSoftware Engineering Manager
Leading ecommerce and web engineering work across customer-facing platforms, delivery quality, platform stability, and business alignment.
Squaremouth
Senior Software Engineer
Worked on customer-facing platform engineering, production systems, and web application delivery.
Unicon
Senior Full Stack Developer
Built and supported enterprise web applications, technical delivery, and complex client environments.
W&W Digital
Co-Founder
Led client work, business ownership, technical execution, and delivery responsibility.
Earlier web development roles
Lead and full-stack roles
Experience across agencies, marketing, ecommerce, custom web applications, and web services.
These are short summaries — view full background on LinkedIn.
Selected strengths
Where I create the most value.
Delivery discipline
Turning business priorities into clear plans, scoped work, realistic timelines, and reliable releases.
Engineering quality
Raising standards through code review, testing expectations, SDLC structure, and production readiness.
Ecommerce judgment
Understanding that ecommerce work affects revenue, brand trust, customer experience, and internal operations.
Team leadership
Coaching developers, creating accountability, and helping teams operate with less ambiguity.
Stakeholder alignment
Keeping marketing, ecommerce, IT, and leadership aligned on tradeoffs, priorities, and outcomes.
Bowling Green credibility
Local presence. Modern engineering standards.
Bowling Green is not only a local market — it is a business region with manufacturing, automotive, healthcare, education, logistics, and ecommerce needs. My work sits in that overlap: leading web engineering teams that support customer experience, revenue, operational reliability, and long-term platform health.
- Based in Bowling Green, Kentucky
- Current ecommerce engineering leadership at a Bowling Green-based automotive performance company
- Experience useful to regional companies modernizing web, ecommerce, and internal digital systems
- Comfortable working with both technical teams and non-technical business leaders
Contact
Connect with me.
I am open to professional connections across software engineering, ecommerce, web platforms, and technology leadership in Bowling Green and the surrounding region.